Among the most notable aspects of direct marketing, the search for answers and the intention of forming lasting bonds of mutual benefit with the public stand out . The ability to generate high-value information for the marketing department, as well as efforts to build positive relationships and loyalty, are convenient for every company. With the appropriate direct marketing strategies you can value the voice of the consumer, and in this way understand them and improve their experience with your brand.

For a direct marketing campaign to be successful, a sound strategy must be formulated. Having a good study of the market and your audience will help you to achieve the best strategy, by adapting the offer, the mailing lists in Ottawa and the means of communication to your potential consumers. Then, it is necessary to define which plan is more convenient, taking into account your audience, your strengths and the competition.

Recover abandoned online transactions

In e-commerce, the abandonment rate can be a problem. To regain the interest of consumers who left without making a purchase, direct marketing strategies aimed at rescuing sales opportunities can be applied . A common tactic is to email visitors who abandoned their cart with reminders , discount codes, and other messages. In this way, you seek to regain the interest of those customers who have already provided you with information about what they wanted to buy.

Using direct marketing to collect information about the reasons that lead the customer to abandon their purchase in an e-commerce is also very valuable to optimize the shopping experience. It is interesting to formulate strategies that allow you to obtain information about potential consumers who leave transactions in the air. Knowing this information helps you do what you can to meet their expectations and thus increase the rate of successful transactions. Try to create automated digital mechanisms, these allow you to follow the virtual tour of the public.However, when executed well, it is a great way to generate emotions and experiences in the consumer. You have to seek to excite him with the prospect of getting something he wants or needs.